Business to consumer
Hands-on support for businesses ready to test, refine, and grow.
The Business to Consumer (B2C) Connection Program is designed to support local businesses in building their public presence, testing new ideas, and reaching new customers. Whether you're running a home-based business, looking to expand into a storefront, exploring a new product line, or simply trying to grow your visibility, this program offers a practical, low-risk way to gain real-world experience and strengthen your business.
Program Details
Participants selected for the program will receive:
A sponsored booth at the upcoming Fort McMurray Trade Show
Tailored training on trade show strategy, pricing, branding, customer engagement, and more
One-on-one guidance to support your goals and prepare for event success
Support with trade show logistics
A post-program debrief and evaluation to reflect on outcomes and lessons learned
Who should apply?
This program is open to local businesses in the Fort McMurray Wood Buffalo region who:
Sell a product or service to consumers
Are ready to engage with the public in a busy, in-person setting
Have the ability to commit to the full three-day trade show (Friday–Sunday)
Are exploring ways to grow, test a new offering, or expand their reach
Are committed to completing the required training and feedback process
Businesses must be based in the FMWB region. Only five participants will be selected per cohort.
How it Works
Applicants will be shortlisted and invited for a 30-minute intake interview
A refundable $200 deposit is required from successful applicants (returned upon program completion and submission of feedback form)
Selected participants will be required to attend three training sessions and fully staff their booth for the duration of the trade show
Next Trade Show Cohort: Fall 2025
Trade Show Dates: September 26–28, 2025
Application Deadline: Wednesday, June 25, 2025
Questions? Contact us at hello@startupymm.ca